Did you know human beings are twice as concerned about avoiding losses than they are about achieving potential gains?
That’s one of the reasons humans tend to sabotage their own investing — selling when they get scared, missing the recovery, and buying back in when the markets “feel safe” again.
It all starts with the Risk Number, a quantitative way to pinpoint how much risk you want, how much risk you need to take to reach your goals, and how much risk you actually have in your portfolio.
Gone are the days of stereotyping investors with subjective semantics based on their age. It’s time to act in the best interests of investors and prove it quantitatively.
