As Chief Marketing Officer, Cassidy leads Perennial Financial Services’ marketing vision, guiding brand strategy, client engagement, and growth initiatives that align with the firm’s long-term goals.
A graduate of Duquesne University with a degree in Integrated Marketing and a minor in Business Administration, Cassidy built a strong foundation in marketing communications and brand management. Her academic background equipped her to design impactful campaigns and craft messaging that resonates across diverse platforms.
She began her career as a Marketing Associate, gaining hands-on experience in social media strategy, digital marketing, and client engagement. Over time, she expanded her knowledge in brand visibility and marketing communications within the financial services industry- blending creativity with data-driven execution to strengthen client relationships and support sustainable growth.
Now as CMO, Cassidy brings together her strategic mindset and passion for client-focused communication, ensuring Perennial’s marketing reflects the firm’s values of trust, clarity, and long-term success.